Marketing has always been complex, but that complexity is reaching new heights rapidly every day. The workload is increasing, so the demand for optimal marketing tools has never been higher.
Running a successful marketing campaign has become nearly impossible without the use of proper analytics and task-oriented tools. The great news is that plenty of tools already exist. The bad news is that you might not know which one has the optimal features for your business.
Mailchimp vs. HubSpot is a popular debate because these two platforms are among the frontrunners when it comes to useful marketing tools. Both platforms have their advantages and weaknesses, and it is important to understand which one can boost the growth of your business.
With so many factors in play, you want to give your company the best chance of running a successful marketing campaign. All the reasons come down to one mutual factor- generating the highest possible profit.
Let’s take a closer look at the two competitors.
Why Choose Mailchimp?
Mailchimp is a modern marketing tool that anyone can use, even the novice. The platform reveals the steps marketers need to take to set up the campaign, which is extremely beneficial for beginners.
It focuses on analytics that you can use to create better marketing campaigns and sales strategies. Mailchimp’s advanced features and in-app tips are also useful for more experienced marketers.
Mailchimp can help you:
- Classify your audience and determine the adequate target group!
- Understand the behavior of your customers!
- Effortlessly create an effective email marketing campaign!
- Measure the performance of your email campaigns!
- Increase conversion and retention rates!
Let’s dig in to comprehend what Mailchimp can do for your business truly.
Target group
Mailchimp features a sophisticated contact management system that resembles many CRM systems. The level of analytical prowess allows you to utilize Mailchimp as a fantastic CRM system.
It shares many useful and popular features with other Customer Relationship Management programs but also has tools for specific tasks. One of the more advanced and less common features is audience segmentation.
Mailchimp automatically creates segments by predicting the probability of a customer making a purchase. It digs even deeper and estimates the amount of money a person is willing to spend again.
This feature creates a focus group within your target audience. You are less likely to send an email to the wrong person or not to send it to the right person with Mailchimp.
The patterns
Understanding your customers' behavior is the key to improving customer satisfaction and financial status. Mailchimp classifies customers into certain groups based on how they interact with your app or webpage.
Why is this important?
Readjusting your marketing and sales strategy can be less challenging when you understand which customers are loyal, why they abandon the cart and leave your domain, and how to win them over.
Mailchimp allows you to send each group different emails based on their behavior. It increases the effectiveness of your marketing campaigns.
Effective marketing
Mailchimp is your ally in creating efficient marketing campaigns. You may choose from different layouts and template themes, and you can also create your own. It allows you to focus on specific campaign forms like announcements, news, and sales-driven emails.
You may create and send test emails and see how your customers respond. Their comments can be valuable to your marketing strategy.
The A/B testing feature does wonders for your campaign. You can set up the criteria useful for your emails' success and measure your strategy's effectiveness.
This is a beneficial feature because every campaign is unique, and you may track metrics important to your situation.
Efficiency checker
Useful analytics tools must include financial metrics, and Mailchimp understood the assignment. Mailchimp provides unique reports that reveal key performance metrics like the return on investment.
It also goes into detail by disclosing the total number of orders and revenue. Whenever a customer opens an email, Mailchimp provides geographical locations and puts customers into groups based on that factor.
Mailchimp allows you to see how your campaign is progressing on social media by keeping track of likes and shares. Another dimension is gained by revealing the success of your emails during the first day of the campaign.
Customer journey builder
Mailchimp is boosting conversion and retention numbers by predicting your customers' behavior. Patterns in customer behavior allow the Customer Journey Builder to offer an adequate course of action for customers that take a specific path.
This allows your company to appear unique and tentative to the needs of your customers.
Cons
Some navigational problems may occur.
The price is higher compared to the same-rank tools.
Unavailability of in-depth marketing schematics.
Why Choose HubSpot?
Anyone can start with HubSpot for free. However, unlike many free CRMs out there, HubSpot is quite useful.
It focuses on advanced marketing and sales strategies, and it’s a great solution for small businesses because it can be connected with other marketing apps. Here are some of the best HubSpot features:
- Efficient dashboard
- Effective contact updating
- Live chat
- Compatibility with sales and marketing tools
How can HubSpot help your business?
The dashboard
HubSpot utilizes a centralized dashboard in the shape of a pipeline. This is an important feature because it enables your marketing and sales team to be on the same page at every step along the way.
Every sales team member can easily access valuable information because it is centralized. Setting the status for a lead will not be a problem because the dashboard is easy to use.
Overall, it helps everyone stay on the right track. Different teams can collect the data without alarming others that are also working with the same leads. The status is available to all, and everything is visible.
Updating the activity
Even if you have a small business, the workload is bound to overlap. In order to allow everyone to be efficient, HubSpot enabled easy activity logging.
All the updates are tracked automatically, which makes confusion between teams impossible. Once the status is set, an appropriate color will appear, notifying everyone involved with that lead.
If you wish to go the extra mile, you may sync it with a different email client to get advanced analytics and key metrics.
Live communication
Creating a lasting bond with your clients is less challenging when they can reach you day or night. A live chat will help you achieve that. Efficient customer support is essential to retaining and gaining new customers.
Of course, not all messages are expected to be answered by an actual representative. HubSpot allows for bot installation that sorts through different questions. Sometimes the bot can solve the entire problem, but you can involve an operator at some point as well.
The compatibility
HubSpot can generate email templates for you, automatically upgrade your database, and keep your customers updated on your availability. You may even call from the dashboard, which saves you from the trouble of manually dialing.
It has many features that you can use. For those that it lacks, you may use other more sophisticated programs. The installation is less challenging because HubSpot is compatible with many marketing and sales analytics programs.
Cons
The variety of features can be confusing.
Higher costs for implementing additional elements.
Unavailability of detailed marketing schematics.
Mailchimp vs. HubSpot
Which software is best for your business depends on what you will use it for. Both have clear advantages and disadvantages that we mentioned, and you should choose the one that fits your scenario.
MailChimp is a great choice if you want a data-driven analytics tool in the CRM form. In case you need a free and powerful CRM, HubSpot is the preferred option.
Here are some major categories:
The general opinion in the Mailchimp vs. HubSpot comment section is divided.
The reason is simple – one software works wonders for some, while the other is more useful for the second group. Which option you are going to take is entirely based on your situation.
You can make an informed business decision now that you know their strong points and where these two tools are lacking.