Throughout history, it's been consistently proven that a great-looking email is never achieved with an average-looking email header design.
The email header design holds significant importance in your emails. It serves as a powerful tool to promote your brand, captivate your audience, and motivate them to take action.
Unfortunately, many people tend to overlook the potential of email header design ideas.
If you're among those marketers who haven't given it much consideration, we're here to help. We've got some fantastic email header design ideas that will instantly grab your reader's attention and significantly improve your email's conversion rate.
Without further ado, take a look below.
View On The Web Option
At first glance, this might surprise you, but we assure you it's a highly beneficial strategy.
This tactic works exceptionally well, particularly when you incorporate interactive elements like GIFs, countdown timers, and other engaging content, or if your email relies heavily on images.
Different email service providers may not display your emails uniformly. To address this, you can include an option to 'view on the web,' ensuring that all recipients, regardless of their email service provider, can access the same version of your email.
This option is commonly found in many emails, usually placed at the top and hyperlinked. For example, Nike often relies on this tactic during their promo campaigns.
Brand Logo
Make sure you proudly display your brand identity. Incorporating your company's logo into the email header design is a highly effective way to establish your brand.
As we established earlier, email header graphics are the first thing your readers notice, and our brains process about 90% of information visually. By adding a logo, you'll quickly and effectively etch your brand's identity into the minds of your users.
This approach is especially beneficial for newer brands looking to solidify a strong brand presence in the market.
Considering the number of emails recipients receive daily, having a logo in your email header design will make your email stand out among the rest.
Provide Valuable Info
Provide valuable info in your email header design. Yes, you read that right.
Think about it - the header area is the first thing your recipients see, and it's prime real estate to capture their attention. By sharing a snippet of valuable information, a compelling offer, or a teaser about what's inside the email, you instantly entice them to read further.
Remember, people crave value and relevancy. Whether it's a limited-time discount, a must-know industry insight, or an exciting upcoming event, placing this gem right at the top sets the stage for an engaged and curious audience.
Plus, it's an excellent way to showcase your brand's expertise and personality from the get-go. As they say, first impressions matter and a thoughtful header can leave a lasting impact on your readers.
So, go ahead and experiment with sharing valuable nuggets in your email headers. You'll be amazed at how this simple yet powerful idea can skyrocket your email open rates and overall engagement.
FOMO Factor
Do you wish to create immediate pressure at the start of your email? Then also consider using email countdown timers.
These timers are excellent at generating a sense of urgency among your readers, prompting them to take action quickly, sometimes impulsively.
For example, if you're preparing an email for Black Friday sales, adding a countdown timer to the header design will instantly attract your readers and evoke fear of missing out (FOMO).
FOMO works wonders with most consumers and you will see a spike in your conversion rate in no time.
Make It Colorful
Colors play a significant role in shaping the mood of your readers, so it's essential to give them special attention.
For example, bright and warm hues in your email header images like yellow and orange can evoke a sense of optimism, while soothing blues can bring about calmness.
Additionally, incorporating your brand colors in the header of your email design can greatly reinforce your brand identity.
A helpful tip is to choose a color for your email header that contrasts well with the background color of your email. This way, it will stand out and make a lasting impression on your recipients.
Compliment Your Readers
Amidst the sea of emails flooding our inboxes, it's crucial to make a lasting impression from the get-go. And what better way to do it than by complimenting the reader right in the email header design?
A simple but effective tip that can instantly evoke a sense of warmth and appreciation. By acknowledging the recipient's support, loyalty, or even their role as a valued customer, you create an immediate connection that sets the tone for the entire email.
Compliments in the header not only captivate attention but also build a positive rapport, making the reader more receptive to your message.
So, let your email header designs shower a little praise and watch the magic unfold!
Animate
Embrace the power of motion to captivate your audience right from the start!
Whether it's a subtle, eye-catching animation or a creative GIF that tells a story, the possibilities are endless.
An animated header not only adds a touch of excitement but also showcases your brand's creativity and modernity. Just ensure the animation complements your overall email content and doesn't overpower the message.
So, why settle for static when you can breathe life into your emails with captivating animations? Get ready to mesmerize your readers and make your emails truly unforgettable!
Final Words
Crafting an enticing email header is a powerful tool to elevate your email marketing game and make a lasting impact on your recipients.
By incorporating these creative email header ideas and tips, you can transform your emails from ordinary to extraordinary.
Just remember to keep it visually appealing, on-brand, and concise to grab attention immediately.
Good luck!