Email newsletters have become an essential part of any successful digital marketing strategy. They allow businesses to connect with their audience, build relationships, and promote their products or services directly in their inbox.
With so many email newsletters out there, it can be challenging to stand out and create a compelling message that resonates with subscribers. To help you get inspired and stay ahead of the curve, we've compiled a list of the best email newsletter examples in 2023.
Whether you're just starting or looking to revamp your existing email marketing campaigns, the best email newsletter examples will offer you valuable insights into what works and what doesn't in the ever-evolving world of email marketing.
The Hustle
The Hustle deserves its place among the best email newsletter examples for a few good reasons. Let’s take a look and see why.
The Hustle is a daily newsletter that offers its readers "business and tech in 5 minutes or less," setting it apart from the plethora of similar newsletters available.
What sets The Hustle apart is its style, which blends informative content with a sense of humor that readers find engaging.
For instance, in 2021, two of its headlines were "Inside the world's most booked Airbnb" and "How Bob Ross paintings became a coveted investment," which are both informative and entertaining.
Additionally, The Hustle offers subscribers the ability to customize the content they receive based on their interests through the "Snippets" section. This combination of high-quality content, a unique voice, and personalization has been successful in gaining over 1.5 million subscribers.
Atlas Obscura
The Atlas Obscura newsletter is more than just a travel guide - it's a treasure trove of captivating stories about the world that arrive directly in your inbox. And that is why it’s among the best email newsletter examples here.
With titles like "Spotting Squid in the Tides of Oahu" and "Dreaming of Spaghetti and the Sea," Atlas Obscura offers a one-of-a-kind portal for exploration.
Their knack for crafting catchy headlines and discovering delightful, unexpected details is evident in stories about library apartments, haunted coffee shops, and 19th-century skulls.
By blending fascinating tales, stunning imagery, and incredible destinations, Atlas Obscura's newsletter is sure to pique the reader's curiosity.
Sephora
Sephora, a popular beauty brand, leverages email marketing to engage with its audience by sharing promotions, educational content, event information, and exclusive deals.
The brand's email newsletters are designed with a clean and minimalist approach that resonates with its youthful target audience, focusing on bold colors and eye-catching fonts that make the copy stand out.
It has a well-deserved place among the best email newsletter examples and should be your source of inspiration if you have a business in the beauty industry.
The newsletters feature clear and concise copy that delivers value to the recipient, while the visual elements highlight the brand's products and services.
The CTA is strategically placed after the value proposition to encourage click-throughs, and the white button creates a sharp contrast against the background, making it hard to miss.
Sephora uses actionable language to drive potential customers back to their products or landing pages, making converting them into paying customers easier.
Moosend
The SaaS company relies on email newsletters to keep its subscribers updated with company news, blog posts, and educational content aimed at helping them improve their email marketing skills.
One example is the Marketing Lab series, which aims to educate new customers on various topics such as email and social media marketing. The above newsletter design stands out with its elegant use of white space, muted colors, and high-quality visuals.
Moosend maintains this design consistency across all its email campaigns to reinforce its brand identity.
The email copy emphasizes the benefits of subscribing to the weekly Marketing Lab series, which offers practical tips for digital marketing strategies.
Additionally, since the series is a collaboration with other popular businesses, the company showcases this partnership in the subject line and email copy to boost its credibility.
Multiple CTAs are strategically placed throughout the newsletter to lead readers to the current episode or previous ones.
The newsletter also includes other incentives, such as links to Moosend's social media accounts and promotions for upcoming events, aiming to increase engagement and conversions.
The New York Times Cooking
As the saying goes, a picture is worth a thousand words, especially for newsletters. The New York Times Cooking newsletter is a prime example of how imagery can enhance content.
While The New York Times is renowned for delivering news, its cooking section is equally impressive with its rich collection of creative, multicultural recipes that are beautifully captured through photography.
The New York Times Cooking newsletter remains fresh and exciting by featuring new recipes from various chefs. The selection of recipes is carefully curated to provide readers with diverse options, ensuring they always discover something new and enticing.
Looking for a quick and engaging way to keep up with current events? TheSkimm's got you covered.
Their daily newsletter summarizes the day's news in short, snappy paragraphs that are easy to digest.
Yes, it may seem a tad bit too simple, but it sure works and that’s why it deserves to be placed among the best email newsletter examples today!
Plus, you don't even have to click out of the email to read the full story (although they do include links to their sources if you want to dive deeper). If you need writing inspiration or want to craft emails that are light on visuals, TheSkimm is worth checking out.
The Ringer
Do you remember Grantland, the popular sports and pop culture blog founded by sports journalist Bill Simmons and owned by ESPN?
Sadly, ESPN ended the publication of Grantland in October 2015. But Bill Simmons didn't give up. He formed the Bill Simmons Media Group and brought on board a lot of former Grantland employees to start a brand new newsletter in March 2016 called The Ringer.
Although The Ringer is written and run by many of the same people who worked at Grantland, it's not the same project. The Ringer expands beyond sports and pop culture, delving into areas like tech and politics. Jon Favreau, a former speechwriter for President Barack Obama, is one of the contributors.
It’s really refreshing to see how The Ringer embraces experimentation and isn't afraid to take chances. As Editor-in-Chief Sean Fennessey said, "We want to have fun, analyze, theorize, obsess, and try not to take ourselves too seriously."
What sets The Ringer apart from other newsletters is its collaboration with the publishing platform Medium, which gives it a clean and minimalist design that looks great.
That’s why it is clear that this is a good newsletter example that you should know of.
Torque
As a blogger, you know the importance of promoting your content to your audience. One of the most effective ways to do this is through setting up an RSS feed newsletter.
By automating the process, you can instantly engage your subscribers with your latest content as soon as it's published on your website.
Torque, for example, uses a minimalist single-content block email template to promote a specific piece of content. The design is simple yet effective, with only the necessary elements included.
The copy in Torque's RSS campaign automatically pulls a snippet of its blog content to provide readers with a preview of the post.
Additionally, social media buttons are included to encourage cross-promotion and boost engagement between email and social channels.
Overall, an RSS newsletter is a powerful tool for bloggers to keep their audience engaged and informed about their latest content.
Apple News+ Audio
Apple News+ Audio’s mobile-first format takes advantage of the fact that more and more people rely on their smartphones. Pew Research Center found that 85% of Americans own a smartphone.
The format itself is unique as it doesn't just offer text updates but also includes audio content. This is a smart move since the newsletter showcases the best Apple News+ Audio stories, and including an icon with a link to listen makes it easy for subscribers to access and enjoy the content.
Medium
Medium, a blog-publishing platform established in 2012, has been gaining momentum over the years, and now many users publish their posts on the platform daily.
However, with so much content available, it can be challenging to find quality content. To address this, Medium uses email newsletters, and their approach works.
Medium's newsletters are effective in guiding readers to discover excellent content. The newsletters are minimalistic and provide a lot of content without being overwhelming.
Additionally, the use of colors and section dividers makes it easy to differentiate between content types. Medium offers daily and weekly versions of their digest, allowing users to choose the frequency that suits them best.
As a result, after reading their newsletter, readers are likely to visit several Medium posts without fail.
Final Thoughts
Email newsletters are a powerful tool that can help businesses and individuals connect with their audience more personally.
By providing valuable content, sending your emails at the right time, staying consistent with the frequency and design of your newsletters, and keeping your subscriber list engaged, you can build trust, establish authority, and drive conversions.
With the right strategy and execution, email newsletters can be a key component of any successful marketing campaign.