Effective email communication is a critical component of marketing strategy, but as we near 2024, achieving successful deliverability becomes increasingly complex. Factors such as spam filters, evolving email service provider (ESP) algorithms, and the imperative of maintaining a strong sender reputation have transformed email deliverability into a sophisticated field requiring specialized tools and knowledge.
What are Email Deliverability Tools?
Email deliverability tools are specialized software solutions designed to maximize the chances of your emails reaching the intended recipients' inboxes. These tools are designed to address various aspects of email deliverability, from ensuring compliance with ESP guidelines to optimizing email content for better engagement and avoiding spam filters.
This article aims to provide a detailed overview of the top 10 email deliverability tools for 2024. We will explore the features and capabilities of each tool, offering insights into how they can be leveraged to enhance the effectiveness of email marketing campaigns.
The selection we made aims to cover a range of needs, from small businesses to large enterprises, highlighting how these tools can be integral in achieving measurable improvements in email campaign performance. With that being said, let's begin with listing tools that, in our experience, have shown the best results so far.
#1 SendForensics
Product Highlights: SendForensics is a sophisticated email deliverability tool that employs machine learning for spam testing, identifying potential triggers in email content. It features comprehensive reputation dashboards for monitoring email, domain, and IP health and offers a 360-degree view of sender reputation and email performance.
The platform integrates with various data sources like Google Postmaster Tools and Microsoft SNDS and provides 24/7 monitoring with real-time alerts. It also supports DMARC monitoring and compliance, aiding in authentication issues and spoofing prevention.
Best Suited For:
This tool is ideal for businesses of all sizes looking for detailed analysis and proactive management of email deliverability and sender reputation. It's particularly beneficial for those requiring a comprehensive, all-in-one platform for deliverability monitoring, analysis, and compliance.
Pricing:
- Brand Plan: $39/month or $468/year with 20% off for annual billing. Includes 2 domains, 2 users, and 100,000 DMARC reports/month.
- Company Plan: $63/month or $756/year with 20% off for annual billing. Includes 5 domains, 5 users, 1,000,000 DMARC reports/month.
- Agency Plan: $159/month or $1,908/year with 20% off for annual billing. Includes 15 domains, 10 users, 10,000,000 DMARC reports/month.
- Enterprise Plan: Starts at $279/month or $3,348/year with 20% off for annual billing. Offers custom domains, users, DMARC reports, and additional enterprise features.
#2 MailMonitor
Product Highlights: MailMonitor is designed to enhance email deliverability by offering comprehensive testing, monitoring, and optimization tools. It features a global network of over 400 seed accounts across 60 ISPs for accurate email seed testing, helping to identify where emails land (inbox, spam, or promotions tab) before they are sent.
The platform provides insights into inbox tab placement, DMARC authentication, and email verification. Additionally, it offers reputation, infrastructure, and ISP monitoring with custom alerts to maintain a good sender reputation and avoid spam traps and blacklists.
Best Suited For:
MailMonitor is ideal for early-stage businesses to large enterprises looking to improve inbox placement and overall email deliverability. Its detailed analytics and wide range of monitoring tools make it especially useful for businesses that want to proactively manage their email reputation and avoid deliverability issues.
Pricing:
- Starter Plan: $49/month. Suitable for early-stage businesses setting up their email program. Features include 5 inbox placement tests per month, coverage for Gmail, Yahoo, AOL, and Hotmail, spam filter scoring, blocklist monitoring for up to 2 domains or IPs, SPF, DKIM, DMARC authentication, open tracking, email previews, and more. Email verification is available as an add-on.
MailMonitor offers a free trial, and pricing for more advanced plans is available upon request, providing scalability to meet the needs of growing businesses and enterprises.
#3 NeverBounce
Product Highlights:
NeverBounce specializes in real-time email verification and list cleaning services to enhance email deliverability. The tool checks email validity against a vast database of 6 billion emails, removing outdated addresses to improve deliverability and compliance with email provider guidelines.
Features include email verification for accuracy, detection and removal of invalid or dormant addresses, and checks for deliverability to reduce bounced emails. The tool also enhances email marketing campaigns by maintaining a clean and active subscriber list and helps prevent spam complaints by verifying email authenticity.
Best Suited For:
NeverBounce is valuable for businesses and individuals focusing on the accuracy and deliverability of their email lists. Its ability to verify emails and provide additional information such as the email owner's name and location makes it ideal for businesses aiming to improve email marketing campaigns, reduce bounce rates, and enhance overall email deliverability.
Pricing:
- Pay As You Go: Starts at $0.008 per verification, suitable for businesses with occasional email verification needs.
- Monthly Plans: Starting at $10/month for 1,000 verifications, with higher plans offering more verifications and features.
- Enterprise Plans: Custom plans for businesses with high-volume verification needs, including dedicated account management and priority support.
NeverBounce's pricing structure offers flexibility, making it accessible for businesses of different sizes and varying email verification requirements.
#4 MailerCheck
Product Highlights: MailerCheck is a comprehensive tool designed for email list verification and deliverability testing. It offers capabilities to validate email lists in seconds, whether it's a single email address or an entire list, and provides automated recommendations for list maintenance. The tool also includes features to analyze and improve email content, protecting sender reputation and enhancing deliverability.
Additionally, MailerCheck offers deliverability testing with Inbox Placement to predict email landing spots and monitors domain activity to prevent unauthorized use and phishing attacks. Real-time blocklist monitoring is also a key feature to safeguard email deliverability.
Best Suited For:
MailerCheck is ideal for businesses looking to improve their email open rates and ROI through better deliverability. It's particularly useful for organizations wanting to ensure strategic decisions about their domains, IPs, and email campaigns, as well as those needing real-time insights and actions for maintaining a healthy email list.
Pricing:
- Pay as you go: $0.01 per credit for 1,000 credits.
- Basic Plan: $125/month, includes 1 user, 10 DMARC domains, 66 blocklist monitors.
- Premium Plan: $275/month, includes 5 users, 20 DMARC domains, 256 blocklist monitors.
- Enterprise Plan: $975/month, includes unlimited users, unlimited DMARC domains, 1024 blocklist monitors.
- Free Plan: Available with limited features.
MailerCheck’s pricing structure is designed to accommodate a range of business sizes and needs, from small operations to large enterprises, with both pay-as-you-go and subscription options.
#5 Validity Everest
Product Highlights:
Validity Everest is an email deliverability platform offering crucial insights and guidance to enhance email campaign performance. It provides complete visibility into sender reputation and email marketing metrics, helping to improve deliverability. Features include inbox placement insights by mailbox provider, sender reputation, and infrastructure monitoring.
Everest also offers integrated list validation to reduce bounces and a Sender Certification program for reputable senders. The platform is designed to help users stand out in crowded inboxes with tools like design tests, subject line previewers, and competitive intelligence. Additionally, Everest offers real-time deliverability monitoring, alerts, and dashboards to detect and solve deliverability threats.
Best Suited For:
Validity Everest is ideal for businesses of all sizes seeking to increase their email engagement and protect email performance. It's particularly beneficial for teams looking to gain deep insights into their audience, create engaging content, and quickly react to deliverability issues. With the integration of major email service providers, Everest is suitable for businesses looking for a comprehensive and unified email success platform.
Pricing:
- Elements: $20/month. Offers deliverability essentials for small senders.
- Elements Plus: $525/month. Provides deliverability and testing essentials for small senders.
- Professional and Enterprise Plans: Custom pricing. These are fully integrated email success platforms for growing teams and comprehensive suites for enterprise teams.
Validity Everest's pricing caters to a range of business needs, from essential deliverability tools for small senders to advanced solutions for large enterprises.
#6 SpamCheck by Postmark
SpamCheck by Postmark
Product Highlights:
SpamCheck by Postmark is a straightforward and efficient email testing tool designed to evaluate the spam score of email messages. It provides an easy-to-use interface where users can paste their email's HTML code and headers, and receive a spam score in seconds.
The service offers detailed feedback on how to improve the email, focusing on aspects like link quality, sender domain authentication, text-to-image ratio, and overall HTML quality. SpamCheck utilizes the SpamAssassin open-source tool for its assessments, ensuring reliable and accurate spam scoring.
Additionally, Postmark offers a free API for integrating SpamCheck into applications, allowing for automated spam checks on all outgoing emails.
Best Suited For:
SpamCheck is ideal for developers and marketers who need a quick and reliable method to assess the spam potential of their emails. It's particularly useful for those who want to integrate spam scoring into their apps or email systems, and for anyone seeking a no-frills, accurate tool to improve email deliverability.
Pricing:
SpamCheck by Postmark is offered for free. This includes access to its API for seamless integration into various programming environments, making it a cost-effective solution for businesses and developers looking to enhance their email deliverability without additional expense.
SpamCheck's simplicity, combined with its effective spam scoring and improvement suggestions, makes it a valuable tool for anyone looking to reduce their emails' spam likelihood and improve inbox placement.
#7 SalesHandy
Product Highlights:
SalesHandy is an advanced cold email outreach software, uniquely designed to enhance the effectiveness of email campaigns. It streamlines cold email outreach through automation and personalization, and allows for automated follow-ups to increase engagement. The software also features email variant testing to identify the most effective communication strategies. With its email warm-up feature, SalesHandy improves the reputation of email accounts. It offers guidance for writing spam-free emails and facilitates sending from multiple accounts, enhancing deliverability without additional costs.
Best Suited For:
Ideal for sales and marketing professionals, SalesHandy is particularly beneficial for those managing cold email campaigns, requiring advanced personalization, and seeking to optimize email deliverability.
Pricing:
SalesHandy offers a 7-day free trial, with pricing details available upon request. This approach caters to businesses of different sizes, providing a tailored solution for their email campaign needs.
SalesHandy stands as a comprehensive tool for businesses aiming to improve email deliverability and engagement in their email-driven outreach and lead generation efforts.
#8 Litmus
Product Highlights:
Litmus is an all-encompassing email marketing platform designed to maximize ROI and enhance brand experiences for each subscriber. It stands out with its ability to design and create personalized emails efficiently, catering to marketing teams of all skill levels. The platform emphasizes automated processes to improve customer experiences and expedite internal approvals. Litmus Email Guardian proactively monitors emails, alerting users to potential issues affecting performance. Additionally, Litmus offers powerful AI-driven personalization, robust email testing and QA, streamlined review and approval processes, seamless integration with various martech tools, and data-driven insights to increase email ROI. The platform is recognized for its reliability, uptime, and enterprise-grade security, ensuring a trustworthy solution for email marketing needs.
Best Suited For:
Litmus is particularly suitable for businesses seeking a comprehensive email marketing solution. It's ideal for teams aiming to create effective, personalized emails, optimize their email marketing strategies, and ensure high deliverability and engagement rates. The platform's ease of use makes it accessible for professionals with varying levels of technical expertise.
Pricing:
- Litmus Basic: Starts at $79/month, focusing on building and testing effective emails.
- Litmus Plus: Begins at $159/month, offering advanced email QA and analytics.
- Litmus Enterprise: Customized pricing for comprehensive collaboration, security, and integrations.
Litmus offers a diverse range of tools and insights for optimizing email campaigns, making it a valuable platform for those seeking a comprehensive and unified approach to email marketing success.
#9 Folderly
Product Highlights:
Folderly is a sophisticated email deliverability software that guarantees nearly perfect inbox placement. It utilizes AI-backed features to track email performance, ensuring that emails don't get lost in spam or promotions folders.
The software excels at fixing and growing domain reputation for consistent inbox delivery, and it provides a dashboard for crafting and managing email copies to mitigate content-related issues. With its capability to identify Google & Outlook spam triggers, Folderly offers solutions to common deliverability problems.
The platform also provides best practices for long-term email deliverability strategy, enabling users to bypass spam and promotions for higher outbound lead generation and email channel ROI.
Best Suited For:
Folderly is tailored for businesses aiming to optimize their email marketing efforts. It's particularly beneficial for those looking to increase open and reply rates, elevate lead generation, and achieve a high return on investment from their email campaigns.
Folderly's approach to email deliverability, combining AI-driven insights with expert strategies, makes it a comprehensive tool for businesses seeking to enhance their email performance and engagement significantly.
Pricing:
Folderly offers a 7-day free trial that provides access to all its features. After the trial, users can choose from various pricing plans. Interested users are encouraged to contact Folderly directly for detailed pricing information based on their specific needs and usage requirements.
#10 MailTester
Product Highlights:
MailTester is a versatile tool that combines email verification with deliverability enhancement, aiming for high inbox placement and email ROI. It offers 99% accurate email checking, ensuring that mailing lists are free of invalid addresses.
The platform specializes in maximizing email ROI by improving inbox placement, preventing emails from landing in spam or promotions folders. Features like real-time bounce removal, duplicate email remover, spam trap detection, and risk validation contribute to maintaining a clean and effective email list.
Additionally, MailTester employs advanced technology like anti grey-listing and provides integration capabilities with various applications, streamlining email campaign management.
Best Suited For:
MailTester is an excellent choice for businesses and email marketers focused on maintaining high email deliverability and sender reputation. It is particularly valuable for managing extensive email lists and ensuring effective email communication.
Pricing:
MailTester's pricing model includes pay-as-you-go options, ranging from $19 for 5K credits to $2,039 for 5M credits. Monthly subscription plans are also available, offering additional features like email searches, verifications, inbox reports, and blacklist monitoring, with plans starting from $39 per month and extending up to $299 for larger business needs.
In essence, MailTester offers a comprehensive set of tools for improving email deliverability and list management, catering to a wide range of email marketing requirements with its flexible pricing options.
Which One Suits Your Needs?
In our exploration, we've uncovered an excellent collection of email deliverability tools, each offering unique capabilities to enhance the success of your marketing campaigns. From ensuring high inbox placement rates to managing and cleaning your email lists, these tools are designed to optimize every aspect of email deliverability.
They are essential for maintaining sender reputations, achieving higher open rates, and ultimately driving effective engagement. So, considering the diverse features and benefits each tool offers, which one suits your needs the best?